Alejandra Adorno was appointed as Product Manager of ARTEFACTA, the new fair that integrates the furniture, mattress, comfort and commerce industries.

Adorno has a solid track record in the furniture and design sector. He currently works as Executive Director at CAFYDMA, where he leads projects aimed at strengthening the design, industry and institutional communication of the sector. Additionally, it coordinates the National Subcommittee of Mattress Manufacturers, working together with the country's main brands on sector strategies, collective positioning and joint solutions to face market challenges.

Throughout his career he has led national industry initiatives and events, collaborating with chambers and manufacturers throughout the country.

In parallel, it is founder of Qué Agencia, from where it promotes brands and companies through creative strategies, content development and applied design. His professional career gives him a extensive experience and deep knowledge of the sector and its actors, key contributions to accompany the growth and positioning of ARTEFACTA.