Grupo Eletrolar and Azul Play, organizers of Artefacta – Furniture, Mattresses & Design, signed a strategic agreement with CAFYDMA (Chamber of Furniture, Upholstery and Related Manufacturers) within the framework of the first edition of this new B2B wholesale fair. The initiative seeks to link the furniture, design and comfort industry with commerce, generating new business opportunities for companies in the sector and expanding their access to strategic commercial channels.

The agreement was signed on Friday, December 19 at the CAFYDMA headquarters, located in the Barracas neighborhood. On the part of the organizers, it was signed in person by Juan Cruz Grondona, partner of Azul Play Argentina, and also had the signature of Carlos Clur, president of Grupo Eletrolar, carried out remotely from Brazil. Signing for CAFYDMA were Ricardo Sorrentino, president of the chamber and head of Tecnomuebles, and Javier Vázquez, vice president of CAFYDMA and head of Springwall.

Artefacta confirmed the holding of its first edition on June 29 and 30 and July 1, 2026, in the Yellow Pavilion of La Rural, in the City of Buenos Aires, simultaneous with the sixth edition of Electronics & Home Argentina, the largest business event between industry and commerce in the country.

With an exclusively B2B approach, Artefacta will develop a strategy aimed at attracting buyers from furniture stores and commercial chains throughout the country, as well as international buyers, expanding the commercial reach of manufacturers and generating concrete business opportunities.

Among the exhibition categories are: Furniture, Mattresses, Lighting and accessories, Bazaar, Home textiles, Decoration, Kitchen utensils, Linens, Travel accessories, among others.

International experience and regional reach

Grupo Eletrolar has extensive experience in organizing business fairs in Brazil and Mexico. In Brazil, it leads events such as Eletrolar Show and Interior Lifestyle South America, the Latin American edition of the prestigious Messe Frankfurt format, focused on design, decoration and interior design.

Likewise, the group has brought its experience to the Mexican market with initiatives such as Electronics & Home México, which, after years of consolidation in Brazil and Argentina, seeks to position itself as a key meeting point for manufacturers, distributors and retailers from across the continent.

The sixth edition of Electronics & Home Argentina, which will be held in parallel with Artefacta, is consolidated as a strategic meeting space between manufacturers, importers, distributors and retailers in the home and technology sector, promoting commercial exchange, the presentation of new products, the analysis of market trends and communication of the sector.

ARTEFACTA House

Within the framework of this alliance, an own space will be developed within Artefacta, designed to showcase trends, design proposals and real applications of furniture in living contexts. The coordination will be in charge of Rubén Mochi, member of the CAFYDMA Board of Directors, who will lead a proposal that will simulate different housing environments, with a focus on design, functionality and equipment.

With the launch of Artefacta, Grupo Eletrolar and Azul Play continue to reaffirm their commitment to the development of the business ecosystem in the home sector, promoting networking spaces, strategic content and platforms that promote integration between industry and commerce.